JC Candanedo, Photographer

I’m JC, London based Fashion and Portraits photographer.

What inspires me is the idea of bringing fresh air into the Fashion industry, keeping alive the perspective of someone who has been on the outside looking in for a long time. I also want to be able to raise awareness of the issues that matter to me the most: eradication of discrimination of any kind (race, origin, gender, age, orientation, body type) to build a more inclusive fashion industry.

I work with a wide range of Editorial and Commercial clients, from international Fashion Magazines, to Modeling agencies, to Fashion Designers and Brands and my work has been published and exhibited internationally. I also offer Portrait Services to Corporate Clients, along with Lookbooks, Headshots and Model Portfolios.

If you have a project you'd like to discuss, or any questions you would like to ask, just get in touch. I'd love to hear from you!

This is JC’s testimonial on our work together:

“Raffaela and I gathered all the images that I have shot over the course of my career and put together an online portfolio that presents a more accurate version of who I am as a photographer.

It wasn't an easy task; we had to come up with a portfolio that was strong and coherent but that would also balance all the different types of photography that I shoot. 
Our main goal was to make the website appealing to those who are looking for my fashion work but also to those who want to see what I can offer as a portraiture photographer.

Raffaela helped me unify the Beauty & Fashion portfolios with the Portraits one, finding a consistent style all through. Also, she managed to build a Homepage Portfolio which could be appealing to Editorial and Commercial clients at once but also suitable and interesting for the general public. In the process, some of my favourite images were left out. But we had to sacrifice the most obvious commercial shots in order to give a contemporary edge to the website.

I am really happy with the result and I think that we nailed it!

It was a really difficult process because as photographers we are emotionally connected to our work. Having someone else take control over our work and tell us what we should and what we shouldn't present in our portfolios is probably one of the hardest things an artist can go through. But, in the end, it has been a relief. Just having the weight lifted off my shoulders of having to decide what to display in my portfolio has made the whole experience completely worth it.

Working with Raffaela not only helped me present a more accurate version of myself as a photographer, but it has also made me realise that the quality of my work was better than I gave it credit for.”