Francesco Bencivenga is an Italian photographer based in Rome specialising in Interiors, Architecture and Industrial photography, working with Private Properties, Air B&Bs, Estate Agencies, Hotels, Corporate Environments and Industries in all Europe.
He’s also a Professional Journalist and has a background in Corporate Communication.
A real passion for his work brought him working and living in many different cities all around the world (Rome, Vienna, Berlin, Dresden, New York, Prague, Kazan). His clients include Ansaldo Breda, Astaldi , Rome Underground among others, while his Hospitality clients range from Boutique Hotels to B&Bs and private homes.
Francesco and I worked hard to sort out his extensive production to give his Photography a clear direction and target reach. The work involved editing, sequencing, styling, copywriting and development of a brand New Website.
This is Francesco’s feedback on collaboration:
“Photography is increasingly a collaborative profession, which requires specific skills in the various phases of the workflow and a clear, agile and strategic vision in an era of collective "distraction".
I immediately perceived Raffaela as a precious ally in my professional path, thanks not only to her 360 ° expertise, but also to the genuineness, frankness and depth of thought that distinguish her.
I recently read that photographers' websites are the ones that have among the highest bounce rates: thanks to Raffaela I realized that beautiful, decontextualized and inconsistent photos (both in style and genre) are useless from the customer's point of view.
I really appreciated the editing she did, the fine work of copywriting (both oriented to respond to the needs of my ideal clients and to present my style at its best) and the sequences of the selected images.”