Thomas O is a Fashion photographer based in Venice area (Italy); he is part of ART & Commerce by PhotoVogue Italy as young emerging talent and he's regularly commissioned by important commercial and editorial clients in Italy.
Thomas and I have been working together on several projects during the last 4 years and I'm genuinely honoured to have witnessed his spectacular growth both in the number of commissioned work and in quality since we started, at his very beginnings; from a few local clients and small revenues, Thomas is today almost always fully booked, has a solid visual identity, and has started collaborating with important stylists and models. All along the way, his kindness and friendliness have made our collaboration absolutely delightful; it's always a real joy for me working with Thomas and I couldn't recommend him more for his high professionalism and integrity.
After 1 year from the full re-brand, which included a New Website, Thomas contacted me again to refresh his site with a Web Edit + new Blog; he had several new projects he needed to edit, but mostly, he had great publications to show!
Thomas' dream is to work more with the Editorial market, so we opted for a short homepage "projects portfolio" which showcases a tight selection of his most recent editorial work, making sure to "mix" images with publications.
Just a year before, this wouldn't have been possible, for lack of material; today, the quality and quantity of his editorial work is absolutely fantastic, his style is clean, crisp, consistent, the concepts, the models, everything is just "there", to the point we were able not just to be very bold and selective in his homepage portfolio, but also to group all his projects in 2 separated categories on the Menu, Editorial and Commercial; simple, very useful to clients, great for avoiding mixing two worlds that are not always mergeable.
Besides, the number of publications made possible for us to create an extra item on the menu for the Media, which always adds to the photographer's credibility.
After editing and sequencing the images, we also refreshed his About and Contact pages, we added a map and an address for his new Studio and re-styled the fonts, to be more inline with the mood of his newly consolidated style.
The last part of our work was dedicated to Thomas' new Blog; our aim was to give space to publications which weren't used in the Media portfolio, start a dialogue with the public directly on his site, increase visits through the diffusion of posts on social media and improve SEO positioning.
Using Squarespace embedded Blog functionalities, we created several posts' drafts featuring Thomas' latest news, but also his feedback on other photographer's work, and spontaneous reflections upon the world of Fashion Photography, keeping the perspective of the Blog as a "dialogue tool" rather than a mere promotional one. The Blog is still in a draft phase, ready to be published soon.
Instead of a testimonial, I have asked Thomas permission to publish a small excerpt of a recent e-mail, as for me these lines summon up all the work we did so far. And because they made me happy, and proud.
"Thank you, because you know how to charge me, keep me alert on the goals with an enthusiasm that I have not found in anyone else.
Sometimes I think back where we started, we had nothing (I speak for myself) but much desire and enthusiasm …you managed to refine and improve my skills, giving us a clear vision and a consistent way of working. And a style.
I will never tire of thanking you for all the patience and courtesy you constantly dedicate to me. And to think that everything was born from a couple of messages on Linkedin :-D"
