Tammy Marlar is simply one of the most creative people I know.

Not only a very talented fine art nature photographer, she also has a natural, emphatic sensibility for portraits, especially of family groups, children and pets. Based in London (UK), I would especially recommend her for commissions, for her fantastic artistic and human qualities and further, for her deep knowledge of the global conservation community. For 20 years, she has worked at the forefront of environmental protection efforts, working for and collaborating with leading UK organisations such as Tusk Force, the Environmental Investigation Agency, WildAid, Flora & Fauna International and the Born Free Foundation. Her work has been published internationally in magazines and newspapers such as Elle magazine, Outdoor Photography Magazine, and The London Evening Standard. Further, she has also won several awards including a New Shoots award in the 2016 International Garden Photographer of the Year, and her botanical work will be exhibited this year at the prestigious 2017 RHS Chelsea Flower Show.

Tammy contacted me with a long list of dreams, hopes and requests. Being extremely creative, she also has many creative ideas that she would love to make happen at once!

My work with her so far has been mainly to organize, prioritize, schedule and plan the most pressing priority: to provide her with the most powerful and beautiful new website we could imagine – so as to present and market her images in a really effective way.

My first challenge was to give Tammy the answer so many photographers ask me for; could she showcase all her work, in this case both nature and portrait work, on the same website? Normally, with keen editing and a good, consistent styling – if the fields are not too far from each other – my answer is yes. In Tammy’s case though, the amount of excellent pictures, and the extraordinary impact they could have if separated, made me opt for 2 different websites.

Initially we looked together at different layouts and designs I shortlisted for her. We selected two themes that suited her work very well.

For the Nature Photography website, we decided to create not only a showcase of her pictures but a real Project, which will channel her experience and knowledge of the conservation community into marketing her fine-art prints in a different, more contemporary way, whilst contributing to the cause at the same time. The powerful social sharing tools embedded in the platform we chose, Squarespace, along with its e-commerce and blog possibilities, made the task much easier, letting us focus on the creative aspects of the Project.

You can see the results here: www.tammymarlar.com

I had an excellent time working with Tammy; her positive, sunny, smiling attitude and great professionalism are such precious rays of sun. Tammy, if you’ll read this, you are special! :)