Stefano Parisi is a travel fine-art photographer based in Milan (Italy).
He’s currently working on a long-term project called Global Landscapes, on the effects of globalization on the anthropized landscape.
What really strikes me in Stefano’s vision, is his ability to “widen” the usual perspective we have on our environment, including those elements that our eye normally disregards, to the point of not seeing them anymore, because they are not beautiful enough or because they clash with the “postcard” image we are all unconsciounsly seeking; as Leonardo Brogioni says in his beatiful review of Stefano’s work “The Environment is therefore presented here as almost accidental, discordant, where nature seems temporarily or irredeemably defeated.”
Stefano contacted me to create a new website especially tailored for this project.
He needed some for help on presenting the work and the concept of the project at their best, developing at the same time an online shop for selling his prints.
We started with a global review of all his material, both under a technical, artistic and commercial profile, individuating his real targets and points of strenghts.
We then explored together different layouts possibilities. Stefano chose a Squarespace template with a minimal look where his beautiful images could be center stage and would allow him to take advantage of the fantastic embedded e-commerce system of the platform.
The work involved some extremely strict editing of his vast production, selecting only those images which could immediately convey the project’s concept and offer a consistent style all through.
To enforce this, we chose a very distinctive postproduction styling which strenghtened the consistency of the style and made the idea of landscapes “ that increasingly looks the same all over the world, for better or for worse” coming across at full force.
Other work involved chosing the best SEO friendly domain name, the most effective architecture for the site, Copyediting of the Project text and About page, the full web development, the domain transfer and of course a last session of CSM coaching to help Stefano managing his website in full autonomy.
Have a look at his beautiful project here: www.globallandscapes.photography
Stefano has been so kind to share his thoughts on our work together:
"Raffaela has made possible the realization of my wish: to create my new photographic identity. All this in a very short time, which is absolutely commendable. Very competent, she has a 360° vision of contemporary photography, both for the Italian market and the international one.
An important point of reference for photographers for developing their work and present it in the best possible way! "
