Paola Meloni is a Family and Wedding Photographer based in Milan (Italy).
Her style is vibrant, candid and fun, her skills for capturing real-life, genuine moments of joy are really remarkable.
Paola contacted me to create her new website: she wanted to make the most of the different work and imagery she gathered during the last years of her work, finding not only a consistent “language” but also a brand which could contain Weddings, Parties and Portraits at once.
After a careful editing of all her projects, where the Fun and Vibrant quality emerged as the most prominent and interesting visual trademark, we decided together to create a brand new name for her work: we called it Family Events Photography, a concept appealing both to Families, Couples and to a broader spectrum of clients interested in Events.
Out of the three design proposals for the new site, Paola picked a very modern and minimal theme where images could be easily grouped in the 3 main categories of Weddings, Fun Portraits and Parties, with an initial slideshow where her new brand and the showcase of her work could be visible at once.
We also decided to re-process her entire work with a postproduction style which could enhance the Fun element and be consistent all across the categories. We started trying the new style on the Weddings pictures first, which Paola liked very much, to then apply it to all the rest.
We also considered the same light, cheerful approach in copyediting her Services, About and Contact pages where we focused on creating an open dialogue with her public, something that is vital for a B2C photographer.
After transferring her domain and the last final reviews, we were ready to launch a very fresh, contemporary new website in 3 weeks, all included.
Have a look at our work here!
www.paolameloni.it
Paola has been so kind to share her thoughts on our work together:
“I really enjoyed it working with Raffaela. I have found her to be a competent and very helpful professional. I'm really happy with my new website: Simple but effective! "
